We Don’t Sponsor The Games - We Surround Them

Event-centric marketing that turns moments into movements

Major Events We Target

American football on a green field near a white line

The Game’s Bigger Than the Stadium

Cicara Strategies is a modern marketing firm built to help brands win where the world is watching—outside the stadium, in the streets, and on every screen. We specialize in event-centric campaigns that activate audiences and amplify awareness at the intersection of sports, culture, and commerce.

Major events are dominated by top-tier sponsors. We’re here for everyone else—local businesses, ambitious brands, and organizations ready to tap into billion-dollar moments without paying for the badge.

We don’t sponsor the games—we surround them.

What We Do

Hand holding phone capturing a live soccer match in a stadium

Digital Media

  • Geofenced Mobile Ads

  • OTT / Streaming TV Ads

Female tennis player sitting on a court with balls and racket

Social & Influencer Strategy

  • Influencer Partnerships

  • Live Social Takeovers

Close-up of a 200-meter mark on a red running track

On-the-Ground Activation

  • Experiential Marketing (pop-ups, photo ops)

  • Guerrilla & Street Marketing

  • Sampling & Product Drops

Basketball hoop against clear sky.

Creative & Strategy

  • Event-Themed Promotions

  • Campaign Branding & Microsites

  • Retail Tie-Ins (QR codes, signage, co-branded offers)

Workers on an empty billboard frame.

Out-of-Home (OOH)

  • Digital & Static Billboards

  • Transit Advertising

  • Venue-Adjacent Screens & Mobile Trucks

Person analyzing charts on two laptops.

Measurement & Analytics

  • Real-Time Reporting

  • QR Conversions

  • Foot Traffic Attribution

Red football icon with motion lines.

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